Introduction

Want to grab attention online and grow your business? Display advertising is a great way to promote your brand through eye-catching ads on websites, apps, and social media.

At Sruta Tech, we help businesses like yours use display ads to connect with the right audience and get results. In this guide, you’ll learn what display ads are, their types, strategies for success, and tools to make them work better for you.

Summary 

A. What Is Display Advertising?

B. Why Use Display Ads?

C. Types of Display Ads

D. How Are Display Ads Different from Search Ads?

E. Simple Strategies for Display Advertising Success

1. Set Clear Goals

2. Know Your Budget and Audience

3. Pick the Right Ad Type and Placement

4. Create Eye-Catching Ads

5. Track and Adjust Campaigns

F. Tools to Help with Display Advertising

1. For Creating Ads

2. For Tracking Performance

3. For Managing Campaigns

Display advertising uses visuals like images, videos, or interactive elements to show ads on websites, apps, or social media. These ads aim to grab attention and encourage action, like visiting your website or making a purchase.

• Great Visuals: They’re more exciting than plain text.
• Personalized: Ads can adapt to fit user interests.
• Versatile: Use them to build awareness, boost sales, or promote offers.

There are many types of Display ads. Here are the most common ones:

1. Responsive Display Ads
   • Adjust size and style automatically.
   • Use your images, headlines, and logos to match the viewer’s preferences.
2. Banner Ads
   • Classic ads at the top, bottom, or sides of a webpage.
   • Great for spreading awareness.
3. Interstitial Ads
   • Full-screen ads that show during breaks (e.g., between app screens).
   • Use sparingly to avoid annoying users.
4. Rich Media Ads
   • Interactive ads with videos, images, and clickable features.
   • Excellent for engaging users more deeply.
5. Native Ads
   • Blend in with the webpage’s content and design.
   • Less disruptive but still effective.
6. Retargeting Ads
   • Show ads to people who’ve already visited your site but didn’t take action.
   • Great for bringing back potential customers.

Here’s how you can make your display ads work better:

1. Set Clear Goals
   • Ask yourself:
   • Do you want to introduce your brand?
   • Are you looking to drive sales or attract more website visitors?
   • Set goals based on what your business needs most.
2. Know Your Budget and Audience
   • Choose between Cost-Per-Click (CPC) or Cost-Per-Impression (CPM) pricing models.
   • Define your audience by age, interests, and browsing habits.
3. Pick the Right Ad Type and Placement
   • Use responsive ads for better reach.
   • Exclude websites or apps that don’t align with your brand.
4. Create Eye-Catching Ads
   • Use bold visuals, clear headlines, and strong call-to-action (CTA) buttons.
   • Test different designs to see what works best.
5. Track and Adjust Campaigns
   • Check how your ads perform: Are people clicking? Are they converting?

• Here are some handy tools to make your display ads shine:
  

  1. For Creating Ads

  • Google Web Designer: Create professional-looking ads for free.
  • Canva: Easy templates for quick ad designs.

  2. For Tracking Performance

  • Google Analytics: Measure clicks, impressions, and conversions.
  • Hotjar: See how users interact with your site.

  3. For Managing Campaigns

  • Google Ads Editor: Make updates offline and upload later.
  • Semrush: Analyze competitor ads and improve your strategy.

FAQs

Q.1. What is display advertising?
A.1. Display advertising shows visual ads (like images or videos) on websites, apps, or social media to attract users.

Q.2. How do display ads help my business?
A.2. They boost brand visibility, engage potential customers, and drive more sales or traffic.

Q.3. Which platform is best for display ads?
A.3. Google Display Network is a popular choice, but platforms like AdRoll and Amazon Ads also work well.

Q.4. How do I know if my ads are working?

A.4. Track metrics like click-through rates, conversions, and engagement. Tools like Google Analytics can offer deeper insights.

Q.5. How is display advertising different from search advertising?

A.5. Display ads focus on visuals and target users based on interests or behavior across the internet, while search ads are text-based and appear in search engine results based on specific keywords users are searching for.

Conclusion

Display advertising is a cornerstone of any effective digital marketing strategy. At Sruta Tech, we help businesses create tailored campaigns that deliver results. From traditional banner ads to innovative responsive formats, display advertising offers endless opportunities to connect with your audience.

For more information, check out our website at https://srutatech.com/ or give us a call at (215) 550-5045 We’re ready to help with any questions you may have!