How to Promote Your Business on TikTok

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How to Promote Your Business on TikTok

TikTok is more than simply a place to find cooking tips and get your friends and family engaged in at-home dancing competitions. It’s a popular platform that’s soon becoming excellent for advertising real estate. It’s the ideal platform to have your brand’s story heard loud and clear, with over 837 million monthly active users.

It’s also simple to administer and customize, thanks to a user-friendly interface and a vast range of ad kinds. In this article, you’ll learn the ins and outs of advertising on TikTok and how your brand may take advantage of its unparalleled perks.

Tick tock…The time has come to maximize your potential.

TikTok in a Brief

So you already know how large of an audience TikTok has amassed since its inception in 2016, but let’s delve a little deeper into how people are using this social media channel and what the future holds.

Take into account the following:

  • TikTok reported 2.6 billion cumulative downloads as of 2020.
  • TikTok’s revenue is expected to be around $1.9 billion in 2020.
  • 14 percent of advertisers intend to raise their TikTok investment in 2021.
  • TikTok has received a lot of positive feedback from its users, with 88 percent of them giving it thumbs up.

These figures demonstrate not only TikTok’s enormous popularity among users but also its ability to continue as an on-the-rise trend that does not appear to be slowing down anytime soon.

But how does advertising on this social media network look? Continue reading for more information.

Who Is Allowed to Advertise on TikTok?

TikTok positions itself as a particularly inclusive platform for businesses of all sizes to broadcast their marketing. TikTok makes it simple for advertisers of all types to share their stories, whether you’re a startup trying to get your clean beauty goods in front of a broader audience or a well-established brand looking to engage with their audience in a new way.

TikTok advertising

Are you feeling inspired? Now is the time to find out how to implement your own TikTok marketing strategy on this one-of-a-kind platform. For TikTok’s advertising success, follow this step-by-step strategy. (Trust us—it’s a lot easier than those rehearsed dance routines you’ve been working on for months.)

1. First and foremost: If you haven’t already, sign up for TikTok. You’ll then provide some of your organization’s basic information and aims, which will be examined by the TikTok team to ensure your firm qualifies for an advertising account.

2. Following that, you must decide the type of advertising format you want to employ to present your chosen material. From in-feed advertisements to customized effects, there are a variety of ways to convey your brand’s message in a unique way. (More on the specifics of those possibilities are provided below.)

3. You’ll then be on your way to creating your first campaign. Here you will set your campaign objectives, choose your target demographic, manage your ad budget, and design your ad kind.

4. Within each campaign, you may create various ad groups to reach a larger TikTok audience based on location, demographics, and a variety of schedules and devices.

5. Upload an image or video that reflects your campaign’s aesthetic concept. Don’t worry, you’ll be able to get a sample of your ad before it goes live to ensure it matches the design mold.

6. TikTok will examine your final ad proposal, and if accepted, you will be ready to go live! Check the statistics in TikTok AdsManager to track the performance of your ads. The dashboard will provide you with information on spending, impressions, conversions, clicks, and more.

Now that you understand the broad concept of creating a TikTok advertising campaign, let’s take a closer look at what those commercials will look like.

TikTok Ad Formats

The variety of advertisement possibilities accessible on TikTok is one of its most compelling qualities for firms interested in marketing on this platform. TikTok provides a variety of ways for expressing your brand’s creativity and fostering true company-consumer connections, whether you’re focusing on brief, snappy messages or engagement-oriented movies.

If diversity is the spice that makes your advertising campaigns come alive, have a look at this vibrant mix of TikTok ad formats:

In-feed advertisements — As TikTok users browse through curated material on the For You tab, they’ll come across recommended videos that the TikTok algorithm provides to them based on their platform surfing behaviors as well as their ostensible interests. In-feed advertising will also be featured in videos averaging roughly 15 seconds in duration here. A prominent call-to-action button will be plainly presented in addition to the video for users who have developed an interest in the commercial and are keen to learn more.

Top view advertising – Creating a TikTok top view ad is similar to earning the top spot in Google search results. These adverts, as you might expect, catch visitors’ attention by appearing at the very top of the content displayed on the ‘For You’ page. With an entertaining 60-second video, TikTokers will be hard-pressed to ignore whatever message your brand is attempting to convey.

Branded hashtags – If engagement is the goal of your advertising campaign, you may want to try engaging in a branded hashtag challenge to tap into your brand’s creative side. TikTok refers to this as its most popular format since it allows viewers to participate in your TikTok ad campaign by creating their own videos using your hashtag and sharing your brand’s narrative with you. 

Personalized effects – Branded effects, which follow the same framework as branded hashtags, are another option to increase audience engagement with your business. Whether you employ a green screen or an interactive effect, one thing is certain: it’s a strong approach to get platform users actively involved in generating brand awareness.

Takeovers — With this sponsored ad type, businesses may produce both static pictures and dynamic films to be displayed as full-screen commercials. Although people cannot connect with these ads through likes and comments, marketers may still use this valuable advertising space for brief, strong remarks.

The Advantages of TikTok Advertising

Come to TikTok for a diverse choice of unique advertising styles, but stay for the layers of benefits that are difficult to discover elsewhere.

What are marketers getting out of implementing TikTok into their digital campaigns? Continue reading to understand how this platform is generating an almost unmatched impact.

Increased brand exposure – We’ve said it before and we’ll say it again: TikTok has a tremendous following—and not just in the United States. Brands who want to get their TikTok content in front of millions of people all over the world will find plenty of reasons to create awareness campaigns on this platform.

Highly engaged audience — The number of engaged users is perhaps more essential than the overall number of users. It may seem fantastic to have your ad campaign seen by millions of people, but what if it receives little response? Advertisers on TikTok can be confident that their target audience will not simply pass by their TikTok content without engaging.

Consider the following: According to Ad Age, “super influencers had an average interaction rate of 11.83 percent — compared to 0.35 percent on Instagram.” 6 This is a strong indication that conversion-driven marketing will see a high return on investment when directed toward TikTok.

Precise targeting by area – Another strategy to ensure that your marketing funds are well spent is to tailor your campaign objective to your target audience’s age, interests, and geography. When you have complete control over the TikTok demographics to which your campaign is directed, it is more likely that it will be seen by someone who is already interested in supporting a brand like yours—rather than pouring money into an audience who may not be interested in the goods or services you offer in the first place.

We hope you have received all of the necessary information,  for additional information, please see our blog section.


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