Digital Marketing strategies and platforms are evolving at an astounding rate requiring all marketers and companies to be creative and innovative to keep up with the trends. Nowadays, these marketing trends top the list of priorities for most businesses. Thus, to remain competitive in today’s digital landscape, companies have to adapt to digital marketing advancements and evolving changes.

Nowadays programmatic advertising is spreading Machine-learning algorithms and AI are here to make people’s jobs a lot easier, and that includes optimizing your digital marketing campaigns. Ad placement, performance tracking, customer targeting, and media buying can all be handled by software to produce better results and save you tons of time.

The term ‘social commerce’ refers to purchasing products directly via social media ads or posts without even having to leave the app or site. The goal is to reduce the number of steps for the shoppers and decrease the chances of cart abandonment. Shoppable posts are actually nothing new, but their popularity skyrocketed after the launch of Instagram Checkout in 2019. Today, more than 50% of people on social media use these posts to research products.

It’s safe to say that 2019 was the year of video marketing. Besides YouTube, video posts and live broadcasts on Facebook, Instagram is also becoming increasingly big in popularity. Brands are already using live videos for interviews, product demos, office life glimpses, etc.

Vlogs are also more popular than ever. Unlike other types of video, such as short films or explainer videos, video blogs are more direct and personal. But video blogs can also be very strategic and practical. They allow you to live-stream special events such as concerts or business conferences, backstage access, celeb interviews, etc.

Pinterest, Snapchat, Reddit, and Medium are particularly favored by marketers lately. Young users have been abandoning Facebook for years, so if you are a brand targeting the under-30 market, these youth-centric platforms are where you should focus your attention.

Sentiment analysis, also known as social listening, refers to analyzing the user reactions to a product or service, usually on social media.This can help you improve your products, adjust your sales strategies, marketing efforts, social media, and create better content.

Brands are using messaging apps like Facebook Messenger, Viber, and WhatsApp or private messages on social media like Instagram and Twitter to strengthen their connections with customers.

The general conclusion is that digital marketing moves in the direction of more personalized relationships. However, digital marketing remains the same at its core – giving people what they want and tech is just creating new ways to achieve this.

So ,To survive and prosper in this age of digital transformation, companies must stay on top of the crucial digital marketing trends. Most of the trends are developments as opposed to all-out-changes. This means companies do not need to do a complete overhaul of their digital marketing initiatives. Instead, businesses can adopt a strategic evolution of their digital marketing strategies and how they engage with customers on and offline.